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In business, customer experience is described as an interaction between the customer and the organisation over a period of time. It is a relationship with three dimensions to it – […]
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Whether yours is a bootstrapped start-up business or one with unlimited access to funds, there are a few things that you should and shouldn’t be doing. Managing a start-up business […]
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Little we need to tell people why procrastination can kill a business or jeopardise an individual’s career progress. We all procrastinate for one or other reason but the real problem […]
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The startup business world conjures up images of young entrepreneurs who are go-getters with a devil-may-care attitude and audacious ability to take risks. But, there’s another kind of entrepreneur -equally […]
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Branding is one of the most important aspects of any business—be it a large or a small enterprise, online or offline model, or just a startup. An effective brand strategy […]
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