Tourism business – Business plan format
When it is hot or cold people love to go on vacations. It is probably the best way to get rid of work stress, monotony and extreme weather. In addition to natural beauty India also has places of cultural magnificence. Precisely for this reason, tourists from worldwide come here to enjoy their holidays.
Decide your forte
You might be experienced in some fields of tourism and your choice of service should be decided accordingly.
Transportation services– which involves transportation of tourists to and fro from various destinations.
Travel agencies -they serve as a one unit portal to provide all registrations and bookings of hotels, planned tourism, transportations etc.
Accommodations– These include hotels, motels, bed and breakfasts, hostels, rental houses, and any other place for tourists to have a comfortable stay during their travel.
Guided tours and tour guides –it is through these guided tours that you canprovided informative and interesting guided tours to the tourists.
Hospitality– Hospitality industry is vital for any tourism business. They basically provide food, catering and other such services.
Geography is important
Since India is a place of great geographical diversity it becomes important to take into consideration about your geographical location. Considering the location and what can it offer to showcase. Just in case, if your area is secluded from the populace and dense with wineries, then guided winery tours, local bed and breakfasts, and airport transportation services are all viable business options.
Size up the competition
Competitions help us to continuously improve our standards. Thoroughly research the tourism businesses in your area before you decide which business in tourism is right for you. You should opt for a tourism sector that is not overly congested, and one that you can contribute something unique to.
Write a business plan
As we have discussed in various articles, business plan is crucial for every business. In this case also, the business plan will serve as the blueprint for your tourism business, and should include the following sections:
Executive summary– it will describe your business’s purpose, name, location, personnel needs, tourism business management staff, market sector, competition, marketing plan and financial projections.
Tourism business summary– This should detail how the business’s ownership will be distributed and the startup requirements (funding, assets and location).
Products and/or services-one should outline the products and/or services your business will be providing for tourists in the business plan.
Analysis of the market – this portion provides information about your target market and your competition.
Tourism business strategy – Describe how you plan on running your business, marketing your business and pricing your product or service.
Financial summary – State your projections for your business’s expenses and income.
Financial and Legal issues
By presentingyourfreshly prepared business plan to the banks or to the business partners in order to obtain the startup and operating capital you will need to run your business in tourism.The next step is to obtain all applicable business licenses. Get the necessary business licensing through your local government’s business regulatory agency.
Market your tourism business
Use social networking sites. Set up accounts on facebook and twitter. Create a website for your tourism business. Also, take assistance for search engine optimization (SEO) in order to maximize your site’s online presence. List your business on all applicable online directories and review websites.Advertise in print mediums. Also, take out prints in newspapers, magazines and trade/lifestyle publications.
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