Why Your Employees Need Training? – Marketing Business Plan

Training is an aspect of employees’ work time which cannot be ignored. Once the employees are provided their orientation, training starts. Training is defined as the process of enhancing the skills, capabilities, and knowledge of employees for doing a particular job. Depending on the requirement, on the field training and on the job training is given.

In a job, training is continuous and never-ending. The training modules the thought process of the employees and they start behaving in a certain manner, which leads to the quality performance of employees.

Most of the mature organization design the training modules in such a way that the training helps the employees to understand and help the organization’s objective.

The Importance of Training

Organizational development largely depends on the proper training of its employees. Training is an important aspect and it is fruitful to both employers and employees of the business. Good training leads to more productive and efficient employees.

Training is provided for the following reasons:

  • New candidates who join an organization are given training. This familiarizes them with the company and aligns them with the organizational mission, vision, rules and regulations, and the working conditions.
  • The existing employees are trained to refresh and enhance their knowledge and skills.
  • If there is any update on any technology or new technology or equipment is introduced, training is given to acclimatize the employees to the changes.
  • When an employee is promoted to a higher level, training is given so that they shall prepare themselves to take the responsibilities of the higher-level job.


1. Increased Productivity

Training improves the efficiency and productivity of employees by enhancing their knowledge and skillsets. Well trained employees show quality performance and hence likely to bring more revenue to business than non trained employees.  There is less wastage of time, money, and resources if employees are properly trained.

In addition, a lack of training leaves employees ill-equipped to perform their roles efficiently. Enter training programs. A targeted training program allows workers to do their jobs better and faster, boosting productivity.

2. Well Trained Employees Need Less Supervision

Well-trained employees need less supervision as they will be well acquainted with the job. Regardless of having their own private office space or not, they will be quick to make decisions and hence increase productivity. Thus, there will be less wastage of time and effort.

3. Improved Customer Service 

Customers today expect fast, knowledgeable service. Well-trained customer-facing teams provide a superior experience that keeps clients loyal and spreads positive word-of-mouth about our brand. For instance, ongoing communication skills training results in more effective listening and problem-solving.

4. Improves Self-Esteem of Employees

The whole process of training shows the solidarity of the organization and improves the morale of the employee. It helps the employee to get job satisfaction. The more satisfied the employee is and the greater is their morale, and hence they will be more productive. A well-trained employee will contribute to organizational success and employee absenteeism will be less.

5. Fewer Workplace Accidents

Let’s face it- workplace accidents can be costly, dangerous, and even fatal. Errors are likely to occur if the employees lack the knowledge and skills required for doing a particular job. An employee who lacks training cost your organization in terms of erroneous work and workplace accidents.  The more trained an employee is, the less are the chances of committing accidents on the job. A well-trained employee becomes more proficient.

Proper safety and equipment operation training is also crucial for avoiding preventable workplace accidents. You significantly reduce risk and liability by training employees in hazard identification, safe practices, and proper machinery use. This effort keeps your people safe and protects the company from costly claims.

6. Asset for the Organization

Well trained employees become an asset for the organization. They acquire skill sets during training and they become indispensable and a likely candidate for promotion.

In addition, your people’s collective knowledge and capabilities represent an invaluable asset to your organization. By conducting training, you magnify this asset by equipping your workforce with more extensive skill sets, knowledge capital and specializations to drive marketing innovation and provide elite service.

7. Ways of Training

Training can be given in two specific ways

On the Job Training

On the job training is a simple and cost-effective training method. It involves training imparted to the employees within the everyday working of a concern. The employees are trained in the actual working scenario. The motto of such training is “learning by doing”. Instances of such on-job training methods are job-rotation, coaching, temporary promotions, etc.

Off the Job Training

Off the job, training methods are those in which training is provided away from the actual working condition. This includes workshops and seminars. It is generally used in the case of new employees. Such a method is not cost-effective but enhances the morale of the employee’s none the less. It is effective only if a large number of employees have to be trained within a short time period. Off the job training is also called as vestibule training as the employees are trained in a separate area where the actual working conditions are replicated.

Employee Training is an important aspect of any organization as it provides returns in manifolds. You should not ignore it at any cost. Training should be made mandatory for any employee who joins the organization, right from a manager, housekeeping staff, technical trainees, etc.

So, get a training module in place for your organization and kick it off!


A potent marketing engine relies on the capabilities of its workforce. To stay competitive and lead through constant change, it’s crucial to unlock each employee’s potential. Take decisive action by assessing developmental gaps, investing in tailored, modern training, and providing tools for success. This focus on human capital is the key to driving marketing innovation and ensuring your teams thrive today and grow tomorrow.

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