Starting a Publishing House – Online Business Ideas
Good literature is hard to come by nowadays. If you are enthused about publishing good pieces of literature, then read on…
Know the basics
A good publishing house needs to have a catchy name. Establish a good name and register it to protect it from piracy. You would need space to set up your office. Develop a logo design and come up with marketing strategies. Include all these in your business plan document and create a five-year plan.
Learn how to run a publishing company from the experts
Before you begin any sort of business, learn the ropes and work in that particular field. In this case, work for a publishing company or get an internship and get to know who’s who of the publishing industry.
Specialize in a certain kind of book, example, self-help books. Read a lot and develop yourself. It is imperative. Deciding a niche marketplace is vital. It will help protect your business in a positive way.
Get the required permits and licenses to run a publishing house in your country. Permits usually include the following: Registering your business and business name, acquiring a permit to run a publishing house, getting the legal space for operating your business and handling documents related to tax issues. Open a separate account for your business and keep a tab on your finances. Hire an accountant to help you.
Find a printing company of repute who can put together books and print it aptly. Hire a team which is well-versed in in-design and other publishing software. Open call for submissions from writers. Publish manuscript which is well edited and of worth. You can also go to agents who specialize in such things.
One other thing to be kept in mind is hiring a good team of editors. Typos and bad grammar are the biggest turn-offs for any seasoned reader. Thoroughly proofread and edit the manuscripts before publishing the manuscripts.
Keep in mind that you have to apply for copyrights to a manuscript. Hire a legal advisor; apply for the ISBN number for the books published. An ISBN number is a unique number given to a book which identifies that particular book through a set of numerical. The issuance of an ISBN number is country-specific. In India, the Raja Rammohun Roy Library Foundation (RRRLF)—part of the Ministry of Culture—is responsible for registration of Indian publishers, authors, universities, institutions, and government departments that are responsible for publishing books. (ISBN Source: Wiki)
Distributing your books
Register with a registered book distributorship enterprise. They help distribute your books to reputed stores. They work with publishers to get the books till the marketplace.
Set a realistic price for your book. You should consider printing cost, your effort, the price of editors, marketing budget etc while deciding your book price. Don’t undervalue your book. At the same time have in mind, book publishing is not a quick rich scheme. You should have patience, keep publishing till you are getting a brand name in the market.
Marketing is an important aspect of any enterprise. Work towards establishing the name of your business. That can only be done when you publish books of quality. Organize book conferences and use your networking skills to get in touch with key players. Build your website and upload books for sale. Make good use of e-mail marketing. It is extremely cost-effective and a good way to reach out initially.
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