There are two types of entrepreneurs—the good ones and the great ones. What differentiates the good from the great?
Failure is inevitable in the world of entrepreneurship. Top entrepreneurs have gone through several hurdles and come out successful on the other end. The most successful entrepreneurs, however, are not defined by their failures but rather by how they deal with it. Being able to navigate through entrepreneur difficulties is crucial if you want to be a successful entrepreneur.
Here are 9 things top entrepreneurs do when they are faced with difficult situations:
1. They are Prepared
This doesn’t necessarily mean that they have a full contingency plan. At the very least, they are mentally prepared to handle a crisis effectively. They can make big, rational decisions at a critical time. They know that things do not always go as planned.
2. They Don’t Make Things Worse by Doing Nothing at All
Top entrepreneurs take action when they see a disaster looming. They know that if they don’t leap into action, things can get worse very quickly. They don’t freak out and tackle things head-on.
3. The Deal with Facts
Successful entrepreneurs don’t get lost in the “what ifs” of any situation. They keep their cool and don’t freak out based on the “what could be”. Instead, they focus on what’s going on, assess all the information, and deal with hard facts.
4. They Use the Situation to Their Advantage
Top entrepreneurs make an opportunity out of everything. When faced with a tough situation, they use it as an opportunity to rethink their business. They assess all fundamental aspects and even pivot their business if needed. These people do some of their greatest work during hard times. Perfect time to make a change!
5. They are Prepared to Try Something New
Hurdles are actually eye-openers in most cases. It shows where you are going wrong. Managing through difficult times, great entrepreneurs are spurred on to try something new—like maybe tweak an existing product or position a product differently. They don’t let entrepreneur difficulties drown them. When something isn’t working, they know it makes sense to try something new, even if it is out of their comfort zone. They take their obstacle as a stepping stone to success and create something totally new that takes their business to great heights.
6. They Aren’t Afraid to Ask for Advice
Leading people in challenging times is one thing, but what if you need advice of your own? Successful entrepreneurs don’t shy away from asking for advice from their mentors. Also, they make sure to have a mentor—a person whom they can trust and rely upon, should things go awry. While on the other hand, some prefer to approach a business consultant company for advice and market research to find out why they are facing trouble in the first place.
7. They Invest in Their Business…
Great entrepreneurs take a step back during hard times and review what’s going on with their business—and then invest in it. They train their staff, approach a market research company, do market research, take important decisions regarding branding and marketing, upgrade their website, upgrade their public image, invest in new technology, and do anything and everything that helps make their business run and look better.
8. …and Also Invest in Themselves
Just as important as it is to invest in their business, smart entrepreneurs also know that it is equally important to invest in themselves during times of crisis. They learn new skills, attend conferences and seminars, get training, coaching, and mentoring. They engage themselves and make themselves visible. They get back in the game, better than ever.
9. They Stay Loyal to Their Existing Customers
Smart and successful entrepreneurs know to cement their relationship with their customers from the start. Even when the going gets tough, they keep in touch with their customers and don’t let it dampen their spirit and customer service. They keep the lines of communication open and engage their customers on a regular basis.
Being a top entrepreneur comes with its own set of pitfalls, emotions, and rollercoasters. They experience fear, stress, and anxiety. Sometimes they fail. Not every startup idea turns out to be all unicorns and rainbows. It requires a lot of effort and good market research to get going. But above everything, they remain positive, hopeful, and self-motivated, which helps them overcome difficult times.