There are many factors which influence the success of a business or entrepreneurship. One of the important factors is successfully closing a deal. Listed below are some of the points which will definitely help you in closing a business deal successfully.
Look for Opportunities
Communicate with your near and dear ones about your business deal. Providing a basic highlight on the kind of service or product you are offering will work really well. Word-of-mouth advertising is still one of the best forms of marketing. This is true especially for a start-up; most of the business happens through referrals initially. So whenever you foresee an opportunity for your business, don’t hesitate to give it a try.
Sometimes you might have to create opportunities; in many cases, the customer doesn’t know what they want or what they have to do, so jump in and try to solve their problem and suggest genuine solutions; don’t just focus on sales.
If you are not offering a solution for them, try to direct them to the right people within your association. They may become potential future customers.
When trying to vb a close the deal, you would undoubtedly require making a couple of presentations in order to impress your customer. Keep this in mind–never try to just prove your competency in a presentation. Always focus on the requirement of your customer and make presentation accordingly. Do your homework to understand the business and the extent to which your business will grow if you close the deal. Try to present in a way the prospective customer understands what you are talking and offering. Never let your customer be in doubt and try to simplify each and every detail as much as possible. In simple terms, make the best use of your prospect’s time. Also, ensure key decision-makers are available during your presentation.
Analyse The Reason For Rejection
No businessman or marketer can ever say that they haven’t faced rejection in their lifetime; if they say so it is a plain lie. In any kind of business, one should be prepared for negative responses. But do not fret, failure or hearing constant “no’s” has its benefits as well:
It means you started approaching many clients and which means the possible number of conversion is more. Let’s say your conversion ratio is 10 %; if you approach 100 prospects you will get 10 business deals, and if you approach 1000 prospects then your conversion will be 100. But do not forget; hard work plays its role too.
You need to be sure of yourself and have a positive attitude when dealing with negative responses.
You will get the opportunity to analyse why people are rejecting your product/service. It will give an opportunity to improve your presentation and constant innovation (which is one of the major steps to success). It might also be an indication that you have to improve the quality of your product/services.
All in all, if you deal with rejections in a positive manner and give the rejections a bit of introspecting; it will lead you to the path of success.
Try to close the deal right after the presentation, as the chances of closing a deal within an hour are more. But in most of the cases and in case of bigger organisations that is not possible as there is multiple levels of approvals. That means you should be effective in your follow up but at the same time, not suffocate the client with constant perusal. Ensure procrastination is not killing your sale. Subtlety is the key here.
Control Your Emotions
Business Negotiation skills definitely help in closing a deal. A good negotiator always keeps his head cool. Be on top of your emotions and sentiments. If you feel something is not right, take a deep breath and comprehend that the person sitting in front of you is your customer.
If you want to win, the only way is by winning the customer’s heart and not proving your skill or knowledge. Sometimes, the customer’s tone or response may not be pleasing, be prepared for that.
Remind yourself that you and your team have worked hard and took great efforts in getting an appointment to present your offer and that now you are in the final stage of the closing negotiation deal. Remember, they don’t say “Customer is the King” without any solid foundation; a good customer will actually lead to your business becoming a potential success.
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